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Why the internet is important and how it can revolutionise your business.

It's a pretty basic standard model:

• Attract the customer
• Do your stuff
• Try to get them to come back.

But for most licensed businesses it's a continual slog doing the ATTRACT bit. In the 'old' days the retain bit was not very important and attracting customers just involved opening the doors and people came in. Magic! Those days are long gone. In 2007 the Publican Market Report said that 47% of licensees wanted more help with marketing and promotion. The industry has been crying out for a solution.

Who's your real competitor ?

The modern pub has to compete with the likes of Subway, Starbucks, Tesco and other supermarkets, the cheap off-licence, the bowling alley, the cinema, cable TV/Sky...the list goes on. Then throw in the bad weather, the seemingly constant bad press and it's a wonder there are any pubs left at all!

The fortunate thing is people are generally social animal and we like to go out that's why it's a multi-billion pound industry. We like to have fun, relax and get away from stresses of day to day life. The problem is we're also quite lazy. We have to be told and reminded and we're easily distracted to other options by the huge spending powers of the afformentioned competitors.

Fighting back

Use our system to stay in contact with your customers through Email and SMS. Remind them about events, tell them about special offers and encourage them to come back, more often and with friends.